SEO, AEO & GEO Services in Richmond, VA
Search stopped being one box a long time ago. Someone looking for what you sell might type it into Google, ask their phone out loud, or ask ChatGPT and never see a search results page at all. Ranking well on Google is still worth doing. It is no longer the whole job.
DeWitt Studios does the traditional work and the newer work together, for businesses in Richmond, Virginia: getting you ranked, getting you quoted in the answer box, and getting you cited by the AI tools people increasingly ask instead of searching.
What SEO, AEO, and GEO Actually Mean
SEO, or Search Engine Optimization
Getting found when someone searches on Google or Bing. Rankings, keywords, site structure, page speed, and local search. These fundamentals have driven traffic for twenty years and still do.
AEO, or Answer Engine Optimization
Structuring your content so it becomes the answer rather than a link. The featured snippet at the top, the response a voice assistant reads out, the box that resolves someone’s question before they click anything.
GEO, or Generative Engine Optimization
Making sure ChatGPT, Gemini, Perplexity, and Google’s AI Overviews can find your business, understand what it does, and trust it enough to name it. These tools do not rank pages. They synthesize an answer and cite a handful of sources, and being one of those sources is a different problem from ranking tenth.
What’s Included
Technical foundation. Crawlability, site structure, page speed, mobile rendering, and the errors that quietly keep pages out of the index.
Structured data. Schema markup telling search engines and AI models what your business is, what it offers, and where it works, in a format they parse rather than guess at.
Content that answers real questions. Pages built around what your customers actually ask, written so a person gets a straight answer and a machine can quote it cleanly.
Local search. Google Business Profile, service area definition, and consistent business information everywhere it appears.
AI readability. Making the site legible to language models, so an AI describing your business gets it right instead of confusing you with a similarly named company.
Measurement. Analytics and Search Console configured properly, so you can see what changed rather than take our word for it.
How We Approach It
We start with what is broken. Most sites have a handful of problems doing real damage: pages search engines cannot index, thin pages competing with each other, missing structured data, a business listing that does not exist. Fixing those comes before anything clever.
We build the foundation before the flourishes. Traditional SEO is not obsolete just because AI search exists. The same signals that make a page rank are what make it quotable, so the work compounds rather than splitting in two directions.
We tell you what we cannot promise. Nobody controls Google’s rankings or what an AI model decides to cite. What we control is whether your site is technically sound, properly marked up, genuinely useful, and consistently described everywhere it appears. That is the input. We report honestly on the output.
We Ran This on Our Own Site First
This is a newer service for us, and we would rather show the work than claim a track record we have not built yet. So this website was the first project.
Every page on this site carries exactly one H1. The business is described in structured data that merges cleanly with what the SEO plugin already publishes, including service areas and the full service list. Frequently asked questions carry schema whose answers match the visible text exactly, because mismatched markup gets ignored. There is a machine readable summary at dewitt-studios.com/llms.txt for AI crawlers. Every content image has real alt text. Analytics and Search Console are connected and reporting. Thin pages have been rebuilt into pages that answer something.
You can check all of it. That is the point.
SEO, AEO & GEO Questions, Answered
What is the difference between SEO, AEO, and GEO?
SEO gets you ranked in a list of links. AEO gets you into the answer that appears above the links. GEO gets you named by an AI assistant that may never show a list of links at all. They overlap heavily, and the technical foundation is shared, but they are optimized toward different destinations.
Can you guarantee a number one ranking?
No, and anyone who does is either misleading you or planning to rank you for a phrase nobody searches. Nobody outside Google controls Google’s results. What can be guaranteed is the work: a technically sound site, correct structured data, and content that deserves to rank.
How long does this take to work?
Longer than paid ads and shorter than most people fear. Technical fixes can register within weeks. Content and authority build over months, and unlike ads the effect does not stop when you stop paying. Anyone promising results in the first month is guessing.
Do I still need this if I run Google Ads?
Yes, and they work better together. Ads buy visibility immediately, and that visibility ends the day the budget does. Search optimization compounds and keeps working afterward. Running both means you own the paid result and the organic one for the searches that matter most.
Is GEO just a new name for SEO?
There is real overlap, and be skeptical of anyone selling it as something entirely new. The difference is the target. Traditional SEO optimizes for a ranked list. GEO optimizes for being understood and cited by a model that writes a paragraph instead of showing links, which puts more weight on structured data, clear entity information, and content a machine can quote without mangling.
What does this cost?
It depends on the size of the site, the state it is in, and whether you want a one time cleanup or ongoing work. We look at the site first and scope it to what is actually there, rather than quoting a package before we understand your business.
Where Do You Show Up Today?
Tell us your business and where you think you stand. We will look at what search engines and AI tools currently see, and tell you what we would do about it.