Social Media Graphic Design in Richmond, VA
Your feed is a design problem before it’s a marketing problem. A good offer in an ugly post gets scrolled past, and a photo dropped straight onto Instagram with no type, no framing and no color discipline reads as an afterthought — because it is one.
We design the graphics that carry your promotions, your announcements and your best work, built to your brand and sized for the platform they’re going on.
What We Design
- Carousels — multi-slide posts that teach, compare or walk through something. The format that holds attention longest, because every swipe is another chance to stay.
- Promotion and offer graphics — sales, seasonal campaigns, limited-time offers, new services.
- Paid social ad creative — designed for Facebook and Instagram ads, where the creative is doing the selling to people who have never heard of you.
- Announcement posts — a new location, a new hire, new hours, an award.
- Quote and testimonial cards — turning a good review into something worth posting.
- Event graphics — dates, details and reminders in a set that looks related.
- Story and Reel covers — so your profile grid reads as designed rather than assembled.
- Highlight covers — the small detail that makes a profile look professionally run.
We can write the copy that goes on the graphic as well. Most clients would rather hand over the offer and let us work out how to say it in six words.
It Starts With Your Colors
Most social graphics fail because nothing ties them together. Five posts, five fonts, five shades of blue that don’t quite match your logo.
We start by building a custom color palette pulled from your actual logo — the exact values, not something close — and every graphic after that works inside it. That is what makes a feed look like one brand instead of a folder of unrelated files.
No brand guide? That is the usual case, not the exception. We build the palette for you, and from that point on you have one. You receive finished, ready-to-post files sized for where they are going.
Recent Work: Cabinet Factory
A run of feed and story graphics for a Richmond kitchen and cabinetry company. One palette, one type treatment, built so the posts sit together in a feed instead of competing with each other.
Where This Fits With Social Media Marketing
Two different things, and worth being clear about which one you need.
Social media graphic design is the assets themselves — you or your team post them.
Social media marketing is the whole program: shooting the content, writing it, scheduling it, replying to comments and reporting on what worked.
Plenty of clients only need the first. If someone already runs your accounts and they are simply short on things worth posting, this is the piece to buy.
Social Media Graphic Design Questions, Answered
What is a social media carousel?
A single post made of several slides that the viewer swipes through. It works because it buys you time — a one-image post gets a fraction of a second, while a carousel that opens with a real question can hold someone for the length of a short article. Best for step-by-step explanations, before-and-afters, and comparing options.
How many graphics does a business need each month?
Fewer than most people assume, as long as they are consistent. A handful of well-designed posts a month beats daily filler, and a designed set that all looks related does more for your brand than twice as many one-off posts that do not.
What size should social media graphics be?
1080 x 1350 for Instagram and Facebook feed posts, 1080 x 1920 for Stories, Reels and TikTok, and 1080 x 1080 where a feed is set up square. Designing at the right size from the start matters, because resizing a square post to fit a story crops the design, usually straight through the text.
Can you match my existing brand colors?
Yes. We pull the exact color values from your logo and build the palette from those rather than eyeballing something close. If your brand has drifted across platforms over the years, that step also resets it. If you have no brand guide at all, we build the palette for you.
Can you design graphics if someone else already manages my social accounts?
Yes, and it is a common arrangement. You get the finished files and your existing team posts them on their own schedule.
Do you write the text on the graphics too?
We can. Most clients hand over the offer or the announcement and let us work out how to say it in the few words a graphic allows. If you would rather write it yourself, send the copy and we will design around it.
Do you design creative for Facebook and Instagram ads?
Yes. Paid social creative is designed differently from an organic post, because it has to work for people who have never heard of you and who did not choose to follow you. We design for that.
Ready To Take Your Business to the Next Level?
Whether you need eye-catching posts or attention-grabbing banners, our team is committed to helping your social media accounts shine amidst the digital clutter. Let us elevate your online image with visually stunning designs that leave a lasting impact on your followers.